And yes the title of this post is a comment made by one of the panelists on tonight's epsiode.
http://www.abc.net.au/tv/gruentransfer/
The blurb from the website: "The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT will decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
Each week, Wil is joined by some of the best and brightest minds of the advertising industry, experts prepared to share the ideas and insights that drive them.
Guests on the program face a series of challenges designed to show the thought processes - and, often, the brilliance - of advertising, as well as its understanding of who we are and what we want. Each week we examine the tactics used to sell a particular product; it could be cars or chocolate or cleaning products.
In a segment called 'The Pitch', agencies compete to fulfill an impossible brief. For example, 'make Brendan Nelson a winner'. Elsewhere, 'Consumer's Revenge' allows our audience to participate in the show by making their own ads on this website. The best ads will be played during the show."
6 comments:
Sounds like an intelligent program - I avoid commercials whenever I can, but learning about their psychology and their influence is definitely good!
This sounds like a very interesting show! Wish we got it here.
This does sound really interesting.. and maybe a wee bit scary!
Hmmmm, sounds very interesting! Don't think it would go over here, though - no one wants to be un-gullibled here :) Sounds like something I would watch...
Its shown on our government-funded station. The only TV in Australia not to show advertisements. I think it is seriously the station here that *could* air this programme!
The actual episodes are downloadable from the site for anyone interested ......
I will try to remember that, some Friday afternoon when I am unsupervised :)
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